Call Center

Highly regarded international research house the Gartner Group has chronicled failure rates of 55 to 70% for Customer Relationship Management implementation in general. Chappati ensures CRM success by providing an always-on platform for interaction.

Chappati is a state of the art call centre armed with a proprietary CRM programme to provide around the clock telephonic assistance. Not only is it a central point of service delivery for the product offerings of the Affinity Group, it is also offers affordable external contracting and outsourced call centre services.

True to its 'customer first' mantra, the company uses its proprietary CRM software to evaluate customer feedback on an ongoing business thereby constantly improving and evolving its service offering and maintaining its impeccable call centre standards. 96% of all calls for example, are answered within 15 seconds. Better still, customer centric service protocols allow the end user to dictate the direction of the service and product focus.

Because Chappati exploits VOIP (Voice of Internet Protocol) technology, the Cape-based company effortlessly extends its national footprint internationally to become nothing less than an extension of your business. VOIP technology is not only more affordable, it also converts analogue calls into a digital format for easy recording, storing, data management and mining.

Flexible and completely scalable, Chapatti has had experience as an emergency assistance helpline and dispatch, inbound call centre, an information gatherer for customers running television infomercial campaigns, 24 hour claims capture for insurance companies, general administration queries and leisure bookings, amongst many others. It can become a viable extension of your business too.