A healthy company keeps its staff and has its customers coming back for more. It stands to reason that satisfied staff and customers have no reason to go elsewhere. Loyalty at this level is not a nice to have. Loyalty at this level is the the lifeblood of any company - a modern business imperative.

Affinity Group is passionate about inspiring loyalty and improving organisational health. Through its consulting and call centre based services and diverse product bouquet, Affinity Group adds further value to Customer Relationship Management and Staff Incentive Programmes. These relationship management solutions are purposely designed to provide its clients with a distinguishing factor and competitive edge.

The Group was launched in 2001 by Shaun Waso and Bjorn Gussenhoven who remain intimately involved in the day to day management of the business. The privately-owned Cape-based holding company today has a national footprint and employs a focused team of experts specialising in the development of products and services to branch out from its initial focus on medical, legal, roadside and household assistance arenas.